Khel Khel Mein

A competition for designing Toys and Games based on
Indian Values, Culture & Heritage

No Entry Fee for Participation

Click here to Register

About The Competition

Honorable Prime Minister Shri. Narendra Modi, in his address to the nation on the 73rd Independence Day, has urged the youths of our nation to come up with indigenous toys and games reflecting Indian values..

Inspired by Hon. Prime Minister's challenge, Design Innovation Centre, Savitribai Phule Pune University in collaboration with Muktangan Exploratory together with its associates is organizing a competition - Khel Khel Mein, aimed at harnessing the creative talents to design Toys and Games based on Indian Values, Culture and Heritage. It is envisaged that the participants will not only conceive an idea of a Toy or a Game but also to realize these ideas innovatively.

An entry can be based on one or multiple themes-i.e. combination of Indian Values, Culture or Heritage.

Competition Categories


A Toy is usually recognized as a small representation of something familiar, such as an animal or a person or a device to play with. A toy is generally played individually and has no specific rules to play. Typical examples would be a doll, spinning top, etc.

Entries related to Toys are expected to be suitable for age group 10 – 15 years.


Game is a structured form of play with specific rules. Usually undertaken for entertainment or fun and often played by more than one player. Typical examples could be Board Games, Electronic Games, Software Games, etc.

Competition Stage

Submissions in the Competition will be in design stage:

Design Stage

In this stage, details of the model like material used, orthographic drawings, photos of the model, the rules of the game, software codes, etc. The participants will have to submit the design as per the format described on the website.

Entries submitted only in the prescribed format shall be considered for evaluation and exhibition.

How to Participate


Students can participate in the competition as an Individual or in Teams. Participation is allowed in the following categories

11th – all HEI’s Students (Faculty/Staff as only mentors)

There is no restriction that all the team members have to be from the same college or same specialization or same city for that matter. Any change in the Team composition is allowed only once – at the time of submission.

Multiple Entries

There is no restriction on the number of entries a participant can be associated with.A participant can submit multiple entries – individually or in teams..


Prizes worth Rs 2 Lakh are up for grabs.

  • Cash prizes for 1st, 2nd & 3rd winners in each category- Toy/Game/Project
  • Experiential Prizes - Free Internships to winners under mentorship of established professionals for prototyping their designs
  • Certificates to all the Participants


Entries will be judged by experienced professionals from diverse fields on the basis of depiction of Indian Values, Culture & Heritage, Originality, Uniqueness and Innovativeness.
Additionally, the following aspects shall also be considered while judging the entries:
Engagement, challenge / complexity, application of scientific concept, aesthetics, clarity of rules / instructions, working model, etc.

General Rules

  1. Explosive or inflammatory materials must not be used as part of the toy/game.
  2. All users must provide a submission that the user has created him/herself. All users must provide personal information that is truthful and accurate.
  3. The video submitted as part of the competition will be uploaded on the Submissions section of the webpage will be visible to all registered participants of the competition after the declaration of the result of the winner of the competition. By submitting a video, you have given your consent to the publishing of your video for promotional purposes.
  4. If you choose to use music in your game/project, you must ensure that you have legal permission to do so and it is not under copyright. KKM management will not be responsible for any copyright infringement.

Khel Khel Mein organizing team’s decision in respect of all matters to do with the competition shall be final and no correspondence will be entered into.

Sponsors & Associates




To register for the Competition, the participant/s need to log in to

Fill up the form mentioning individual members’ Name, College name/ Company name & City. Participants will have to identify one of the team members as the Team Leader.

Entry Fee

There is no entry fee for participation


Registrations start


Last date to submit Designs


Winners Announcement & Exhibition



All valid entries submitted at the Design Stage will be exhibited in an on-line exhibition on 28th February, 2021.

Contact Us


Design Innovation Centre
Savitribai Phule Pune University, Ganeshkhind Road, Pune - 411 007

Phone Number

Arun Aynodkar